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Taiwan influencer known for eating cosmetics dies, fans fear poisoning or heart attack

24-year-old exponent of so-called mukbang, or eating, content was liked by thousands online for her sweet, youthful appearance

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An influencer in Taiwan who was known for eating cosmetics has died suddenly, possibly from poisoning or heart attack. Photo: SCMP composite/IG@guava_beauty
Yating Yangin Beijing

A young beauty products influencer in Taiwan known for niche videos in which she “consumed” cosmetics has died suddenly.

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Her death has sparked speculation on mainland China social media that she may have died from poisoning.

The 24-year-old, known online as Guava Beauty, had gained more than 12,000 followers on one social media platform.

She was well known for her sweet, youthful image and for posting creative content, including “make-up mukbang” videos. The term “mukbang” generally refers to content which involves eating.

The influencer, known as Guava Beauty, had thousands of followers on social media. Photo: Weibo
The influencer, known as Guava Beauty, had thousands of followers on social media. Photo: Weibo

The videos featured her trying to eat beauty products such as lipstick, blush, face masks, and cotton pads.

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